Social Media: What is Social Media?

Social Media: The Definition

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It's unlikely your prospects are not using social media...right now

Social Media is any type of online content that allows site visitors to engage in multi-directional conversations about the website content. The content is typically user-created video, photos, audio, or text-based messages.

Popular Social Media Websites

Some of the more popular social media websites are

  • Facebook – Helps you connect and share with the people in your life
  • Twitter – A real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting…140 characters at a time
  • YouTube – Share your videos with friends, family, and the world

And, a newer entrant to the social media scene – who’s coming on very strong lately – is phenom Pinterest. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. It’s wildly popular.

Another social media platform that is growing faster than Facebook did is Google+. The aim of Google+ is to make sharing on the web more like sharing in real life…via Circles, Messenger, and Hangouts

On the business side of things is the popular business networking website LinkedIn. LinkedIn allows you to manage your professional identity, as well as to build and engage with your professional network and to access knowledge, insights and opportunities.

[important color=”blue” title=”Social Media Metrics”]Facebook and Twitter now combine to have over 1 billion users (no typo). And, half of Facebook’s users log in to their accounts…every day. YouTube gets over 300 million visitors a month. The statistics for participation in social media are staggering.[/important]

What Social Media Means To Your Business

“97% of consumers now use online media when researching products, services, and local businesses.” ~ Google

If your business is participating in the social media conversation, you’re in the game to increase your sales. If you’re not participating in the social media conversation, your business is not on anyone’s mind…and is essentially operating on a back alley online.

Your Take-Away

As you sit there reading this, you begin to realize the compelling reason why you want your business positioned in the key social media properties. Once properly set-up, that can place your business smack in front of the consumers who are currently searching for the products and services you offer.

Here’s What To Do About Social Media…

Call us now at (408) 890-6395 to get your conversation started in the important social media properties.

Don Roberts, CLMC

Filed Under: What Is Social Media?

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Don Roberts