Reputation Management Marketing

Why Your Business Reputation Matters….

“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”
~ Matt Cutts (Google)

If that wasn’t a warning-shot-over-the-bow, I don’t know what is. You may already know that Matt Cutts is quite serious about the quality of the search results that Google provides to consumers seeking information. Because of this, reputation management is more important than ever.

The Most Valuable Asset Your Business Has…

Ranking well in Google’s search results is very important, but your business reputation is even more important. That’s because negative reviews will be read by other consumers who are considering your business. If they read poor reviews, you are losing sales…and, your business may become irrelevant to consumers.

“80% of consumers say negative information online has made them change their mind about purchasing a product or service.”
~ Cone Online Influence Trend Tracker

What Is Reputation Management?

Reputation Management consists of:

  • Actively monitoring what’s being said about a given small business
  • Alerting the business owner for favorable & unfavorable customer reviews
  • Helping formulate a proper response
  • Helping encourage customers to leave reviews

Many small business owners are unaware of how their business is being perceived in the social arena. It’s even worse when there are one or more unfavorable reviews out there for all to read…just linger.

“A single negative online review can cost the average business an average loss of 30 customers.”
~ Convergys Corp

But, when a small business builds up positive customer reviews and handles any negative mentions with our proven approach, things change…

“87% of consumers say a favorable review has confirmed their decision to purchase.”
~ Cone Online Influence Trend Tracker

With more and more consumers having ready access to the Internet, reputation management is no longer “an option”.

What To Do Now…

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
~ Warren Buffet

Smart business owners have a solid reputation management marketing program as part of in their small business marketing efforts. The best part is that you don’t have to take the time to learn how to do it properly or add another chore to your already over-loaded schedule.

“EACH additional Star on Yelp increases Revenue by 5-9%.”
~ Harvard Business School Study

Call us at (408) 890-6395 to find out about our done-for-you reputation management marketing service. Enjoy the benefits of the service without having to do it yourself. Oh…and enjoy the additional sales that come from a proven reputation management program.

Don Roberts

Filed Under: Reputation Management Marketing

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