Mobile Marketing

[addsomebling_closeit type=”headline” bling_pack=”bling_headlines” item=”bh_lead_3d”]Why Mobile Marketing Is No Longer An Option…[/addsomebling_closeit].

“Smartphone ownership in U.S. has topped 55% of all American adults…60% of cell phone owners”
~ Pew Research

“95% of smartphone users look for local information. 88% take action within a day.”
~ Google: The Mobile Movement

Obviously, smartphones are not a fad…and there are only going to be more of them used to find local products and services. With only about 4% of websites being mobile friendly, you still have first-mover advantage in getting great mobile search results positioning.

Here’s How The Biggest Search Engine Company Feels About Smartphones…

Smartphone users have become a significant and fast-growing segment of Internet users, and Google wants them to experience the full richness of the web.

“If your site is not mobile-friendly, it may not rank as highly on mobile.”
~ Matt Cutts (Google)

You may not be aware that Google serves different search results to mobile phone users than for desktop/laptop users. Consider that as Google continues to refine its mobile search algorithm, if your website is not mobile-friendly, it’s not going to show up when smartphone users search for your products and services. Obviously, that will adversely affect your sales.

What To Do Now…

Smart business owners can read the writing on the wall. Get started with mobile marketing…or become irrelevant to smartphone users. Call (408) 890-6395 to discuss how mobile marketing can drive more sales to your small business.

Don Roberts

Filed Under: Mobile Marketing

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