Category Archives for "social media"

Facebook Marketing Tips

Helpful Facebook Marketing Tips

Smart Businesses Market on Facebook

Smart Businesses Market on Facebook

Many business owners wonder about “how” they can use Facebook in their marketing efforts to get more sales.

Many of your questions can be answered in the following helpful articles found on the web.

Check them out here:

Facebook Marketing Plan, How to Grow Your Business With Fri, 01 Nov 2013 10:00:27 GMT

In this episode Amy Porterfield shares “what” your Facebook marketing plan needs to succeed.

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16 Facebook Marketing Tips | Boxcar Marketing Tue, 14 Jan 2014 18:54:57 GMT

Want a more personalized look at how to Master Facebook Marketing? Check ou these 16 tips…

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How to Manage Your Facebook Marketing in 30 Minutes a Day Wed, 08 Jan 2014 08:00:00 GMT

Facebook marketing overwhelming you? Not getting done? Here’s how to do it in a few minutes a day throughout the month.

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How to Improve Your Facebook Marketing Using Facebook Insights Mon, 11 Nov 2013 11:00:51 GMT

Discover how to improve your Facebook marketing with Facebook Insights statistics. Learn how in six easy steps.

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What You Can Do…

You probably understand that Facebook can be a great source for new customers, but you may not have the time or resources to do Facebook marketing yourself. That’s OK – just call us at (408) 890-6395 to find out about having it done-for-you.

The Rise of Facebook [Infographic]

Image of the rise of facebook

“Facebook is an incredible marketing channel…if done right. Savvy business owners know that having daily contact with their target audience pays off with more sales.”
~ Don Roberts (Small Business Marketing Expert)

What To Do Now…

Call (408) 890-6395 to talk about how you can take advantage of the consumers in Facebook who would want your products and services…if they only knew about you.

Don Roberts

Filed Under: The Rise of Facebook

#facebook #marketing #business #socialmedia #donroberts

What is Pinterest? And What Pinterest Means To Your Business

What is Pinterest? Image of the Pinterest logo

What is Pinterest? (Image courtesy of CoppyBlogger)

Haven’t gotten Pinterest working for your business yet? Don’t even know what it is?

Unless you’ve been preoccupied running your business over the past few months, you know that Pinterest is the hottest social media website on the planet.

What Is Pinterest?

One of the questions we get asked is, “What is Pinterest?” Pinterest is a content sharing service that allows members to “pin” images, videos, and other objects to their pinboard. Pinterest also includes standard social networking features. Content shared on Pinterest can spread like wildfire around the Internet.

Who Is Pinterest For?

The short answer is…for you and your business

“If you had the opportunity to make your business part of someone’s vision board, would you do it? Pinterest is that vision board.” ~ Heather Allard (Pinterest team)

What is Pinterest? Consider Pinterest as a visual buffet – a “look book” if you will – of all the things we crave in life.

Who is Pinterest for? Those not in the know dismiss Pinterest as being “…just for girls”. And, although Pinterest may not make sense for certain businesses (e.g., heavy equipment manufacturers, power-tool retailers, etc.), some uniformed web marketing agencies misguide their clients across the board into believing that Pinterest isn’t worth pursuing. Both are good new for you because you won’t have them competing with your business on one of the fastest growing social media properties in history.

Consider the metrics for Pinterest…

[important color=”red” title=”Must-Read Pinterest Metrics”]Check-out the latest metrics on Pinterest, and you’ll see why you want to start using Pinterest now to grow your sales:

  • Pinterest received 17.8 million U.S. unique visitors in February 2012 (comScore)
  • Pinterest is now the 3rd Most Popular Social Network
  • Pinterest’s traffic grew 52% between January and February of 2012, overtaking Tumblr, LinkedIn, and Google+ in number of visits in February
  • Pinterest user engagement is up to 89 minutes per month on the website and, while it doesn’t come close to Facebook (yet), it now matches Tumblr which used to come in at a solid second place
  • Pinterest remains dominated by women (60%) ages 25-44 (55%) (Experian)

Pinterest – Digging A Bit Deeper

Why a business would not want to be part of the Pinterest community because it’s dominated by women defies logic. Andy, why a web marketing agency would advise their clients to skip Pinterest…seems a bit like malpractice to us.

Why? Check-out the power of the purse:

  • 85% of all brand purchases are made by women
  • 22% shop online at least once a day
  • 92% pass along information about deals or finds to others
  • The average number of contacts in their e-mail or mobile lists: 171
  • 76% want to be part of a special or select panel
  • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
  • 51% are moms
  • Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
  • Women comprise about one-third (34%) of the adult audience for ESPN sport event programs


What Is Pinterest To Your Business?

Consumers would typically not go to Pinterest looking for, say,  a cosmetic surgeon or a real estate attorney in their local area. But, [inset lr=”right”]What is Pinterest? For a business, Pinterest is “Top of Mind Awareness”[/inset]if you’ve built-up a relationship with the Pinterest community, when certain community members located in your area find themselves looking for a cosmetic surgeon or a real estate attorney at some point in the future, wouldn’t it be great if you came to mind instantly?

So, what is Pinterest to your business? Top of mind awareness.

As you’re reading this, you begin to realize that Pinterest can be an effective marketing channel for your business.

And, you can be poised to scoop up the consumers that your competition will be missing out on…because they’re still asking, “What is Pinterest?”

How We Can Help Your Business With Pinterest

Working with us, here’s what you’ll get:

  • The 5 things you must have to optimize Pinterest for the best exposure for your business
  • The way to market on Pinterest
  • The fastest way to manually add massive amounts of new followers
  • The best time to submit your pins – Do this wrong and your pins may never go viral
  • The one thing that will ensure your pin never makes it to the Popular page
  • How to take advantage of who’s pinning you
  • The secret to making your pin go viral


Here’s What To Do Next…

Now that you know the answer to, “What is Pinterest?”, call us now at (408) 890-6395 to get your business pinning with the best of them.

Don Roberts

Filed Under: What is Pinterest?

Social Media: What is Social Media?

Social Media: The Definition

Image of social media icons on iPhone 4

It's unlikely your prospects are not using social media...right now

Social Media is any type of online content that allows site visitors to engage in multi-directional conversations about the website content. The content is typically user-created video, photos, audio, or text-based messages.

Popular Social Media Websites

Some of the more popular social media websites are

  • Facebook – Helps you connect and share with the people in your life
  • Twitter – A real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting…140 characters at a time
  • YouTube – Share your videos with friends, family, and the world

And, a newer entrant to the social media scene – who’s coming on very strong lately – is phenom Pinterest. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard. It’s wildly popular.

Another social media platform that is growing faster than Facebook did is Google+. The aim of Google+ is to make sharing on the web more like sharing in real life…via Circles, Messenger, and Hangouts

On the business side of things is the popular business networking website LinkedIn. LinkedIn allows you to manage your professional identity, as well as to build and engage with your professional network and to access knowledge, insights and opportunities.

[important color=”blue” title=”Social Media Metrics”]Facebook and Twitter now combine to have over 1 billion users (no typo). And, half of Facebook’s users log in to their accounts…every day. YouTube gets over 300 million visitors a month. The statistics for participation in social media are staggering.[/important]

What Social Media Means To Your Business

“97% of consumers now use online media when researching products, services, and local businesses.” ~ Google

If your business is participating in the social media conversation, you’re in the game to increase your sales. If you’re not participating in the social media conversation, your business is not on anyone’s mind…and is essentially operating on a back alley online.

Your Take-Away

As you sit there reading this, you begin to realize the compelling reason why you want your business positioned in the key social media properties. Once properly set-up, that can place your business smack in front of the consumers who are currently searching for the products and services you offer.

Here’s What To Do About Social Media…

Call us now at (408) 890-6395 to get your conversation started in the important social media properties.

Don Roberts, CLMC

Filed Under: What Is Social Media?